Lyle’s Golden Syrup

For Lyle’s Golden Syrup’s ‘Ridiculously Simple, Wonderfully Tasty’ campaign, we discovered that the average weekday breakfast lasts just 3 minutes and 15 seconds. So if you're looking to make the most of it, you need something simple and delicious.

Building on this concept, we created a simple yet distinctive visual direction which used playful illustrations to bring the product to life in a fun and memorable way.  

The campaign was rolled out across multiple touch points including OOH, social and press.