As part of Haven’s new brand platform, ‘A Breath of Fresh Air’, we refreshed the visual identity to reposition the brand and celebrate freedom by the coast.

We introduced a playful typography style and a new, more authentic approach to photography. Over 8 shoots across the UK, we captured the joyful, family moments that make a Haven holiday truly special.

The refreshed identity is flexible with the different elements adapting to work across all of the Haven audiences from ‘fun’ to more ‘functional’ messaging.